Discounts

Discounts are a powerful tool to drive sales, attract new customers, move slow inventory, and reward loyal buyers. CoinDuffle supports flexible discount configurations including percentage-off, fixed-amount, and time-limited promotions.

Discount Types

Percentage Discount

Reduces the product price by a percentage.

• Example: 10% off a $500 coin = buyer pays $450
• Best for: Storewide sales, category promotions, seasonal events
• Range: 1% to 99%

Fixed Amount Discount

Reduces the product price by a specific dollar amount.

• Example: $25 off a $500 coin = buyer pays $475
• Best for: Flat-rate promotions, specific product discounts, "save $X" campaigns
• Range: $0.01 to the product price

Creating a Discount

Step 1: Navigate to Discounts

Go to Seller Dashboard → Discounts and click Create Discount.

Step 2: Configure the Discount

Discount Name — An internal name for your reference (e.g., "Summer Silver Sale", "New Customer Welcome"). This name is visible to buyers on the product page, so keep it professional and clear.

Discount Type — Select either Percentage or Fixed Amount.

Discount Value — Enter the percentage or dollar amount:

• For percentage: Enter the number (e.g., "10" for 10%)
• For fixed amount: Enter the dollar amount (e.g., "25.00" for $25 off)

Apply To — Choose which products the discount applies to:

• Specific products — Select individual products from your catalog
• All products — Apply the discount to your entire store

Step 3: Set the Schedule (Optional)

Discounts can be active immediately and indefinitely, or you can set a specific time window:

Start Date — When the discount becomes active. Leave blank to start immediately.

End Date — When the discount expires. Leave blank for no expiration.

Example schedule:

• Start: Friday, November 29 at 12:00 AM (Black Friday)
• End: Monday, December 2 at 11:59 PM (Cyber Monday)

Scheduled discounts activate and deactivate automatically — no need to be at your computer at midnight.

Step 4: Review and Activate

Review your discount settings and click Create Discount. If you set an immediate start, the discount takes effect right away.

How Discounts Display to Buyers

When a product has an active discount, buyers see:

• Original price shown with a strikethrough
• Discounted price shown prominently
• Discount badge — Shows the percentage or amount saved
• Discount name — The name you assigned appears near the price

This visual treatment draws attention and creates urgency, especially for time-limited promotions.

Time-Based Promotions

Scheduled discounts are ideal for:

Holiday Sales

• Black Friday / Cyber Monday — The biggest shopping weekend of the year
• Tax Season (April) — Buyers often invest in precious metals with tax refunds
• End of Year — Clear out inventory before the new year

Market Events

• After a spot price dip — "Silver Under $25! Extra 5% Off All Silver Eagles"
• New product releases — Introductory discounts on new mint releases
• Milestone celebrations — Store anniversary, 1000th sale, etc.

Recurring Promotions

Consider running regular promotions to create buying habits:

• "First Friday" monthly specials
• Weekend flash sales
• Seasonal clearance events

Discount Strategies

New Store Launch

When you first open your CoinDuffle store, consider offering a modest discount to attract initial buyers and build your review count:

• 5–10% off for the first week
• $5–$10 off orders over a certain amount
• Free shipping on first orders (build shipping cost into the discount)

Moving Slow Inventory

Products that have been listed for a long time without selling may need a price adjustment:

• Start with a small discount (5–10%) and increase if needed
• A visible "SALE" badge can attract attention to previously overlooked products
• Consider the discount an alternative to delisting — a sale at lower margin is better than no sale

Competitive Pricing Events

When competitors run sales, matching or beating their discounts helps you stay competitive:

• Monitor the marketplace for competitor promotions
• React quickly with your own discounts
• Focus on your best-selling or highest-margin items

Volume Incentives

Encourage larger orders:

• Offer larger discounts on higher-quantity purchases
• Create bundle discounts for complementary products
• "Buy more, save more" tiered approaches

Discounts and Metal-Based Pricing

Discounts work with both fixed and metal-based pricing:

With Fixed Pricing

The discount is applied directly to the fixed price:

• Fixed price: $500 → 10% discount → Buyer pays: $450

With Metal-Based Pricing

The discount is applied to the calculated price at the time of purchase:

• Calculated price (spot × weight + premium): $540 → 10% discount → Buyer pays: $486

For metal-based products, the discount is applied after the spot price calculation, so the actual dollar discount will vary as spot moves.

Managing Active Discounts

Viewing Discounts

Navigate to Seller Dashboard → Discounts to see all your discounts:

• Active — Currently applying to products
• Scheduled — Set to activate in the future
• Expired — Past their end date
• Disabled — Manually deactivated

Editing Discounts

Click on any discount to modify its settings. Changes take effect immediately for active discounts.

Disabling or Deleting Discounts

• Disable — Temporarily turns off the discount without deleting it. You can re-enable it later.
• Delete — Permanently removes the discount.

Best Practices

• Don't discount too aggressively — Steep discounts on precious metals can erode trust (buyers may question authenticity)
• Use time limits to create urgency — "Sale ends Sunday" is more compelling than an indefinite discount
• Track performance — Compare your sales during discount periods vs. normal periods to measure effectiveness
• Be strategic, not constant — If you always have a sale running, buyers will never pay full price. Reserve discounts for specific campaigns.
• Account for processing fees — When calculating your discounted margin, remember to factor in Stripe's payment processing fee (2.9% + $0.30)
• Communicate discounts — Announce your promotions in your store description, social media, and to your existing customer base

Frequently Asked Questions

Can I limit the number of times a discount is used?

Currently, discounts apply to all eligible purchases while active. There is no per-customer or total-use limit. If you want to control availability, use the scheduling feature to set a tight time window.

Do discounts stack?

No. Only one discount can apply to a product at a time. If multiple discounts apply to the same product, the most recent one takes precedence.

Can buyers see my discount schedule?

Buyers can see active discounts only. They cannot see scheduled future discounts or expired past discounts.

How do discounts affect my payouts?

You are paid based on the discounted price. If you sell a $500 item at 10% off, the sale price is $450 and Stripe's processing fee is calculated on $450. CoinDuffle does not take any additional fees.